Marketing Journal
This page will document my progress at marketing Passwordstate on the Internet. Any advice you could offer would be fantastic, as marketing is definately not one of my strengths.
6th Jan 2009
- Created Marketing Journal page on blog
- Facebook page now live – http://www.facebook.com/passwordstate
5th Jan 2009
Created Facebook page for Click Studios, and trying to get 25 fans so I can create a decent URL before I publish the address
4th Jan 2010
Made some change to my Google AdWords campaign:
- Advert 3 – added 1 Exact phrase, and 2 broad phrases
- Advert 4 – Increased the maximum cost per click for a broad match, and added 5 new broad phrases
25th Nov 2009
Investigated SEO package with www.crystone.net, and decided against it – see blog post here – http://blog.clickstudios.com.au/2009/11/25/marketing-update-3/
23th Nov 2009
Branded Twitter page with Click Studios information
20th Nov 2009
Posted blog and web site article offering Passwordstate free to Universities
15th Nov 2009
- Created new domain for blog (blog.clickstudios.com.au) and added an RSS feed
- Submitted RSS feed to http://www.feedage.com/
- Submmited blog post to http://feedshark.brainbliss.com/
22nd Oct 2009
Setup various Google Alerts relating to password management to see if I could offer any advice to people asking questions
21st Oct 2009
Published press release with prweb.com for the release of Passwordstate V4.0
18th Oct 2009
- Released Passwordstate 4 on Mininova, h33t.com & 3 application forums
- Signed up with http://softwaresubmit.net. Chose ‘Software Submit Platinum’ page for submitted to shareware web sites
- Signed up with http://www.submitedge.com for publishing of my article ‘10 Guidelines for Managing Passwords in the Enterprise‘
12th Oct 2009
Escalated issue of Google Adwords not being approved to Google support – see post here http://blog.clickstudios.com.au/2009/10/12/escalating-to-google-support/
7th July 2009
Uploaded Passwordstate to Mininova
18th June 2009
Finished reading ‘Winning Results with Google AdWords, and started my AdWords campaign – see post here http://blog.clickstudios.com.au/2009/06/29/adwords-campaign-update/
11th June 2009
Passwordstate given free to Murray State University
8th June 2009
- New web site launched
- Contacted previous customers to see if they would be interested in upgrading from version 2 of Passwordstate to version 3
6th June 2009
Passwordstate given free to University of Georgia
1st June 2009
Created Twitter page
26th May 2009
The beginning of by blog and journey – see post here http://blog.clickstudios.com.au/2009/05/26/home/
