Marketing Journal Page Added
Hi All,
I’ve added a new marketing journal page to the blog, to give you some history of what I’ve tried so far to promote Passwordstate. Any advice would be fantastic as I’m not having much luck on the sales front.
You may have also noticed I changed the theme of the web site. I did this to make it a bit more readable. One day I’ll get round to branding it the same as the web site.
Regards
Mark
December AdWords Statistics
Hi All,
Recent summary of Google AdWords statistics for December 2009. Notice the difference in impressions/clicks since turning off the content network option? CTR and average position have improved for most adverts as well.
| Ad Group | Clicks | Impr. | CTR | Avg. Pos. |
| Advert 1 | 4 | 1,160 | 0.34% | 3.3 |
| Advert 2 | 16 | 1,595 | 1.00% | 5. |
| Advert 3 | 6 | 472 | 1.27% | 1.4 |
| Advert 4 | 53 | 8,951 | 0.59% | 5.4 |
| Advert 5 | 0 | 435 | 0.00% | 3.3 |
Passwordstate 4.1 Released
Hello Everyone,
Available immediately is version 4.1 of Passwordstate, which includes 10 bug fixes and 3 new improvements since the release of version 4.0. More detail can be found here – http://www.clickstudios.com.au/passwordstate-changelog.html.
For customers wishing to upgrade from version 4.0, please follow these instructions:
- Backup your Passwordstate4 database
- Download the latest copy of Passwordstate from here – http://www.clickstudios.com.au/downloads/passwordstate.zip
- Take a copy of the web.config file
- Uninstall Passwordstate from Control Panel (please note your database will not be touched during the uninstall)
- Once uninstalled, reinstall Passwordstate
- Replace the web.config file from step 3
- Restart the Windows Service ‘Passwordstate Service’
- If you have modified the standard ‘passwordstate4’ cname DNS entry for the web site, or configured the web site to use a SSL certificate, you will need to redo these steps
- Navigate to Passwordstate in your web browser, and run through the wizard to upgrade to version 4.1
We hope you enjoy the new version of Passwordstate, and we thank you for your kind support.
Kind Regards
Click Studios
November AdWords Statistics
Hi All,
Recent summary of Google AdWords statistics for November 2009. Majority of the clicks and impressions was from Google’s content network, and from dodgy password cracking web sites. As of 22nd November, I’ve turned off the content network, and will start to focus purely on the search network.
| Ad Group | Clicks | Impr. | CTR | Avg. Pos. |
| Advert 1 | 642 | 296,268 | 0.22% | 5.3 |
| Advert 2 | 119 | 86,555 | 0.14% | 5.9 |
| Advert 3 | 14 | 19,107 | 0.07% | 4.8 |
| Advert 4 | 23 | 10,856 | 0.21% | 4.2 |
| Advert 5 | 4 | 87,170 | 0.00% | 4.2 |
Marketing Update 3
Hi Everyone,
I recently enquired with www.cyrstone.net regarding their various Search Engine Optimization (SEO) packages. The package I was interested in (due to budget constraints) was $1750 for the initial setup, then ongoing monthly fees depending on the number of top 10 rankings on Google, Yahoo or Bing (free for less than 5 top rankings, then $250 or $300 per month).
I fired several questions at Crystone, as one of my main concerns is they didn’t rank on the first page of Google when searching for internet marketing, SEO packages, etc. After hearing back from Crystone, I’ve decided not to go with them. The catalyst question/answer is:
Marketing Update 2
Hi Guys,
I’ve spent a little bit of time over the past couple of weeks marketing Passwordstate, and have the following updates:
- My adwords campaign is now fully functional, only after escalating to Google 3 times. I’ve started off with exact matches, to try and target more relevant search terms. The number of click thru’s started to increase during the beginning of November, with 99% of them being from Google’s content network. Under further investigation, most of the sites show my ads were dodgy password cracking sites – thanks for the relevance Google
I’ve since started blocking these domains - I used www.softwaresubmit.net to submit Passwordstate 4 to 1250+ shareware/freeware sites ($189), and the submission appeared to be manual (mostly). I also tried to use these guys to submit an article, but their web site URLs for this are all broken, and even after telling them three times, I still couldn’t place an order. Overall, I was quite happy with the submission of my software.
- I used www.prweb.com to submit a press release for version 4 of Passwordstate (about $90). Searching Google with exact expression “Passwordstate 4.0 Released – Secure Password Management” returns about 214 results
- I used www.submitedge.com to submit my article “10 Guidelines for Managing Passwords in the Enterprise” ($55). Their online service was a little clunky, but I guess I can’t complain as Google is returning about 489 results for the search time “10 Guidelines for Managing Passwords in the Enterprise”.
I’m now considering using www.crystone.net for a Search Engine Optimization package. Looks like the initial setup will be about $1750 for the package I’m after, and then ongoing monthly fees will depend on the number of top 10 rankings on Google, Yahoo or Bing – less than 5 Top 10 ranking per month are free, and then it increases to $250 or $300 per month for the package I’m looking at. I have no experience with SEO’s, and there are literally thousands of them out there, so it’s hard to know who to trust.
If you have any advice or comments, please let me know.
Mark
Enterprise Password Management Donation for Universities
As a demonstration of Click Studios’ support for higher education, we offer our Unlimited Client Access license version of Passwordstate to Universities at no cost.
If any of your friends or family work at a University, and you believe they may be interested in this offer, we would appreciate it if you would let them know.
For more information, please visit – http://www.clickstudios.com.au/passwordstate-donation.html
Minor Bug Release Update
Hi All,
I’ve released a minor update for Passwordstate 4, which fixes 9 bugs and adds 2 new improvements since it’s release.
Details of the fixes can be found here – Passwordstate Changelog.
Thanks to all of you who have helped identify the bugs, and done some testing for the fixes.
Kind Regards
Mark
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